Matt Greenwood presented by Personnel
Photo: The Artist
Assembly #1
Using a digital medium to convey ideas linked to replication, this latest work features images of objects which could be traditionally defined as 'authentic'. Influenced by appropriation artists such as David Salle and Richard Prince, I am drawn to the idea of combining and building upon recognizable shapes to create new forms. The work explores the process of reconstruction and examines both the impact on the individual and collective interpretation. Drawing from some of the questions raised by Duchamp's 'Readymades', the work calls into question the notion of originality and examines today's slim boundary between the real and fake.
Certain selected elements are rooted in reality, but some components are twisted and reinterpreted to reveal new hidden forms.
Drawn from working in advertising and having noticed how this industry capitalizes on the relatively new demand to "make it your own"; how we seek to select and appropriate to satisfy the concept of the unique, special self. We gather and construct our worlds from existing images and ideas. This work aims to represent this recontextualization.
Personnel creates experimental projections using 3D animation. Originally from the UK with a fine arts background, Matt Greenwood has shown work at the Museum of Contemporary Canadian art, and regularly collaborates with music events organizers to create visual content for projection based installations. Currently based in Toronto, he is as a freelance art director and motion designer working on both commercial and film projects. He runs an ongoing interactive photography project called "take picture dont steal" and draws inspiration from illustration, design, electronic music, photography, painting, animation and interactive art.
Using a digital medium to convey ideas linked to replication, this latest work features images of objects which could be traditionally defined as 'authentic'. Influenced by appropriation artists such as David Salle and Richard Prince, I am drawn to the idea of combining and building upon recognizable shapes to create new forms. The work explores the process of reconstruction and examines both the impact on the individual and collective interpretation. Drawing from some of the questions raised by Duchamp's 'Readymades', the work calls into question the notion of originality and examines today's slim boundary between the real and fake.
Certain selected elements are rooted in reality, but some components are twisted and reinterpreted to reveal new hidden forms.
Drawn from working in advertising and having noticed how this industry capitalizes on the relatively new demand to "make it your own"; how we seek to select and appropriate to satisfy the concept of the unique, special self. We gather and construct our worlds from existing images and ideas. This work aims to represent this recontextualization.
Personnel creates experimental projections using 3D animation. Originally from the UK with a fine arts background, Matt Greenwood has shown work at the Museum of Contemporary Canadian art, and regularly collaborates with music events organizers to create visual content for projection based installations. Currently based in Toronto, he is as a freelance art director and motion designer working on both commercial and film projects. He runs an ongoing interactive photography project called "take picture dont steal" and draws inspiration from illustration, design, electronic music, photography, painting, animation and interactive art.